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Pasay joins launching of 'Kadiwa ng Pasko'

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The city government of Pasay City joined the simultaneous launching of “Kadiwa ng Pasko” caravan, an initiative of President Ferdinand Marcos, Jr., on Nov. 16, according to a report by Manila Bulletin.

The Kadiwa project aims at promoting the local products and empower the farming community by providing a direct farm-to-consumer food supply chain. It eliminates several marketing layers, allowing producers to earn more while at the same time providing consumers with affordable high-quality local products.

Mayor Emi Calixto-Rubiano said the “Kadiwa ng Pasko” caravan of the President was named by the city government as “Pasay Kadiwa: Enjoy Mo Ito”, which was launched at vicinity of Pasay Sports Complex.


Rubiano said the caravan was participated in by the Department of Trade and Industry (DTI) and the Pasay City Cooperative.

The Department of the Interior and Local Government (DILG), Department of Social Welfare and Development (DSWD), and Department of Labor and Employment (DOLE) also joined the project.

The mayor told residents to visit the place where they can buy cheaper goods in time for the Christmas season.

The nationwide grand launch of “Kadiwa ng Pasko” caravan was held in 14 cities in the National Capital Region (NCR) and other provinces including Tacloban City in Leyte, Koronadal City in South Cotabato, and Monkayo Municipality in Davao de Oro.


Rubiano said the people can now buy cheaper goods, like rice grains being at P25 per kilogram, in “Kadiawa ng Pasko” stalls.

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